Creating flyers

• Decide on the message you want to communicate and who you want to reach out to.

• Have a clear call to action.

• Make sure the important info (name of event, date, time etc.) is featured prominently and is easy to read even from a distance. Include registration info if needed.

• Include contact info for people with questions.

• While posting at a business, library, government office, or community bulletin board, use the opportunity to explain it to people there - they may want to come, or can help answer questions for others.

• If publicizing a LiKEN meeting, be sure to include LiKEN's logo and other branding material.

• Make it colorful and eye-catching, avoid clutter!

• For more tips, see this Community Toolbox!

Using Social Media

• Multiple types of posts are important and can be used effectively as the meeting time gets closer:

• Creating an event and share - post as soon as possible before the event

• Posting a flyer about the event for more details

• Posting a promo video right before the event to grab their attention

• Sharing links into various social media groups increases your reach Start conversing with group members online or in person to gain permission to post (express appreciation)

• QR codes and landing pages are useful for sharing links

• Livestreaming community events creates transparency and can increase interest in future meetings and events.

• Promote your online platform(s) at events to capture your target audience.

Contacting newspapers and radio

• Create an easy to read, easy to understand one-pager, or share a flyer with journalists, so they can more easily digest the information.

• Make friends with your local reporters. They may provide free advertising if you help them craft a story.

• Creating a press release is a good way to get your story out. Writing press releases also helps to build credibility You control the narrative Keep your message concise See these tips for writing a press release

• A radio station may be willing to air an interview with you or a short blurb about an event or your group. Get to know them!

• Many radio and local TV stations will air announcements for non-profit events at no cost to the organizer. See this website for tips on crafting a public service announcement (PSA).